About us

Our values


We strive to understand and meet the unique needs of each and every customer by providing personalized service and attention.


We believe in being upfront and honest with our customers about the financing options available to them and the terms of those options.


We are constantly looking for ways to improve our service and stay ahead of industry trends, incorporating new technologies and strategies to better serve our customers.

Meet our CEO, Roman Danaev.

“Hi, I’m Roman Danaev, CEO of Carplus.

Since our establishment, we’ve been on a mission to help more people get behind the wheel of their dream car by providing the best financing brokerage service in the market.

Our whole financing packages are designed to make it easy and affordable to own a car.

We’re the go-to place for everything you need to finance your car: loans, leasing and 5* service.

We’ve teamed up with leading lenders and dealers and brought the whole financing journey under one roof. Our team will help you find the perfect financing option for you, and we’ll even work to find the most competitive rates for you.”

Follow Roman on LinkedIn

Carplus is a leading car financing brokerage service, dedicated to helping our customers find the best financing options for their next car purchase. We pride ourselves on our values of transparency, integrity, and customer satisfaction, which guide us in everything we do.

Competitive rates

Carplus has a wide network of lenders and dealers which allows us to provide our customers with some of the most competitive financing rates in the market. Whether you have excellent credit or a less than perfect credit history, we work hard to find a financing solution that fits your budget and needs.

Personalized service

At Carplus, we understand that every customer has unique needs and circumstances. That's why we take the time to understand your individual situation and work closely with you to find the best financing option for you. Our team of expert brokers is dedicated to providing a personalized service that meets your needs.


We know that shopping for a car and securing financing can be a time-consuming and stressful process. That's why we have made it easy for our customers by providing an online application process, which allows you to apply for financing from the comfort of your own home. Our team will also work with you to streamline the process and make it as quick and stress-free as possible.

Choose Carplus for your next car purchase and let us help you drive the car of your dreams today. Contact us for more information and to start the application process.

Our success story

  • 2016

    Carplus in founded by Roman Danaev in a studio flat near Gatwick.

  • 2017

    Partnered with Advantage Finance and Moneybarn.

    Rented the first office near Gatwick.

    Team grew to 5 people.

  • 2018

    Partnered with PCF Bank.

    Team grew to 10 people.

    We moved to our office in London.

  • 2019

    Partnered with Oodle Car Finance.

    Team grew to 20 team members.

  • 2023

    We onboarded Blue Motor Finance and Marsh Finance.

    Team grew to 30 team members.

    Went through the Covid-19 lockdown.

  • 2021

    Partnered Close Brothers Motor Finance and Specialist Motor Finance.

    We celebrate our 50th team member.

    The sky is the limit.

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